Meet the Team 

Effective Accounting was founded by Nicola in 2008, with a mission to help small businesses make their money work for them. Relationships, communication and the human touch is at the heart of everything we do and is valued by every member of our team. 
 
As Effective Accounting grew, Nicola brought her sister and mum into the business, keeping it a family affair! Since then the team has grown but our commitment to our clients has never wavered. 
 
All of our team members are experienced, Xero certified and committed to digital accounting. And crucially, they all learn about what it is to be a business owner by seeing Nicola grow the Effective Accounting business. They see first-hand the pains business owners have and want to work with our clients to support them through start-up, to growth and beyond. 
 
We aren’t your typical accountants. You won’t find us wearing suits and carrying briefcases, what you will find is a team of enthusiastic, talented and down-to-earth people working hard for you. 

HUMAN 

ACCOUNTABLE 

PROACTIVE 

TEAM DRIVEN 

 
 

Nicola Sorrell 

Founder | Xero Champion | IR35 Specialist 
 
nicola@effective-accounting.co.uk 
 
 
Nicola had completed her AAT by the age of 19. By 23 she was ACCA qualified and five years later was running her firm, Effective Accounting, full time. 
 
Nicola believes that good accountancy is about helping her clients sleep soundly at night knowing that they are being tax efficient and taking home the maximum amount of money possible. Nowadays, Nicola does so much more than just churning out tax statements, year-end accounts and submitting the numbers to HMRC. She helps her clients feel more empowered and confident about running their businesses, whilst making the number work for them and their families. She prides herself on running a vibrant, approachable and progressive firm. 
 
Effective Accounting engages, equips and empowers their clients through technology, and the firm embarked on its digital journey in late 2017. Since then, the team has been heavily focused on making use of all digital software and tools to transform and drive the business forward, offering a tech-powered service to their clients. 
 
In 2020, Nicola grew the team to continue to support the growing client base and Effective Accounting started 2021 as a team of eight! 
 
Meet them all here! 

Here they are..... 

Introducing our super-friendly, approachable and helpful team of experts 

 
 

Jill O'Sullivan 

Office Manager 
 
 

Natalie O'Sullivan 

Client Manager 
 
 

Maisie 

Office Mascot 
 
 

Olivia Fletcher 

Client Manager 
 
 

Hayley Beckley 

Client Manager & Team Leader 
 
 

Sarah Dye 

Client Manager 

Interested in our services? 

We'd love to hear from you! Feel free to dive straight in and book an intro call with Nicola, our Founder using the button below:- 
 
I couldn't recommend them highly enough and will continue to use them for Spiral Static and all future ventures! 
 
 
Matt Badley | Spiral Static 
 
 
 
I have found their help in modernising my accounts invaluable and would recommend them to anyone in a heartbeat. 
 
Matthew Finch | Trailer Aid Ltd 
 
 
 
The whole team at effective accounting are exceptional.  
 
 
 
Jennifer Duthie | Skribbies Ltd 
 
 
 
Nicola is one of the most adept and accessible accountants that I have ever had the pleasure of working with.  
 
 
Carter Stewart | Transworld Consulting Ltd 
 
 
Choosing Effective Accountants has been one of the best decisions we made when we started our company.  
 
 
Matthias Geeroms | OTA Insight Ltd 
 
 
 
Nicola and the team have proven to be extremely professional, efficient and always on hand to answer any questions I have (and I have a lot!).  
 
Emily Hodges | EM Hodges Ltd 
 
 
 
I find the service to be prompt, professional and friendly. 
 
 
 
Simon Weightman | Mercury TS Ltd 
 
 
 
They are quick to respond and are always ahead of the curve for us. Keep it up and thank you. 
 
 
Freda McMahon | Lobster Noodle Ltd 
 
 
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