About Effective Accounting 

Effective Accounting provides personalised, dedicated and expert accountancy and tax services to freelancers,  contractors and small businesses across the UK.  

Founded by Nicola J Sorrell, Effective Accounting is a close-knit family team providing personalised, dedicated and expert accountancy services. 
Working with freelancers, contractors and small businesses we aim to not only fulfil the legal requirements of submitting tax returns but to make the numbers work for you.  
As cloud accountants and Xero Gold Partners, we champion the software and love to work with businesses that either already use Xero or want to benefit from this excellent software. 
Nicola and the team are your kind of accountants if: 
You have a passionate interest in your own business 
You love to maximise your opportunities 
You’re already using Xero, or are keen to do so, and you just want to know how to implement and use it well 
You want to eliminate overwhelm and bring freedom and flexibility back into your life 
You want an accountant who takes the time to understand you and build a relationship with you 
At Effective Accounting we believe that accountancy is more than just churning out tax statements, year-end accounts and submitting the numbers to HMRC. 
When we work with you, we don’t just look at your business. We take into consideration your family circumstances, where you want to be in the future and the obstacles you are currently facing. From this forward thinking, we can then work on your current situation and plan for the future. 
To us, good accounting is about helping you sleep soundly at night knowing that you are taking home the maximum amount of money home possible, can give the kids that dream holiday, buy that forever home and have a pension when you retire. 
We help your business grow and as you grow we are with you every step of the way offering great advice and helping you achieve your dreams. 
Nicola, the founder, launched Effective Accounting in 2008 with a passion to help small businesses and contractors that needed an approachable accountant offering a personal and flexible service.  
As more clients came to Nicola the business grew to a point where her sister and mum became part of the team. You will also find photos of their office dog Maisie popping up on social media platforms. 

Jill O'Sullivan 

Bookkeeper and Administrator 

Natalie O'Sullivan 

Accounts Manager 


Office Mascot 

Nicola Sorrell 

Founder | Xero Champion | IR35 Specialist 
For more information or to book an appointment to discuss your accounting needs simply call us on 01908 563250 or click here to book a call. 
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